It's no secret that it's hard standing out as a coffee company on the internet. In addition to amazing coffee, Chris Berger of Sugar Creek Roasters has made customer service his competitive advantage. From sending handwritten thank you note to leaving goodies in customers' boxes. His growth shows what can happen when an e-commerce brand focuses on customer service!
Chris Berger is the founder of Sugar Creek Coffee Roasters who specializes in hand-crafted, small-batch, artisan roasted coffee. This means each order is roasted to the optimal flavor of the specific coffee bean variety. While many have coffee beans ready for shipping, already roasted and on the shelf, they don't roast your beans until you actually place your personalized order, so you can know that you are drinking the freshest roasted coffee each day!
Key Takeaways
What inspired me about Chris was his passion for coffee & love for people.
What I learned talking with Chris was to treat your e-commerce customers like you would your own grandmother. Also, that customer service is always in your control.
This episode is for anyone who is struggling to get customers to buy again. Chris has mastered this by treating customers like royalty.
In one word this episode is HOSPITABLE.
Recorded this episode a while back, but it's still great because the customer service strategies and tactics Chris shares are timeless.