In this episode of the double or nothing podcast, Michael Cronin, founder of Aquire- a social media ads agency, shares his journey from stocking shelves to a national partnership executive all before the age of 21. Michael emphasizes that the keys to a successful marketer are understanding your business financials and empathizing with the issues facing your customer base. Listeners will learn fresh angles to communicate with speed and efficiency as Michael normalizes failure. Let's jump up as we go Double or Nothing with Michael Cronin from Acquire.
Michael started at CocaCola stocking shelves before his marketing career catapulted him to COO of a start-up company. He highlights the striking differences between speaking TO a community vs speaking within a community. Michael is no stranger to failure and normalizes it by sharing all that he has learned through his journey. He encourages future marketers to forget everything they have learned in advertising school and lean into the ever-changing landscape that is digital marketing.
Key Takeaways
What inspired me about Michael is his healthy relationship with failure.
What I learned talking with Michael was the difference between speaking TO an audience vs speaking WITHIN an audience.
This episode is for anyone who is lacking inspiration after a failure or disappointment.
In one word this episode is invigorating.
This episode's worth a listen because Michael is a seasoned communicator with ideas for effective marketing.
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