Imagine playing a game, but not keeping score. You'd never do that, right!? Knowing what's moving the needle on your e-commerce business is so key which is why DATA is king! Kevin & his team help automate all the things involved having the data you need at your fingertips as you run an e-commerce business. That way you can capitalize on your successes & catch minor issues in your business before they become fires!
Prior to founding Sproutward, Kevin was the VP of Digital Marketing at Staples, where he led the digital media and analytics team for all digital channels. Before Staples, Kevin held various interactive and product marketing positions at Citibank and J.P. MorganChase.
Key Takeaways
What inspires me every time I talk with Kevin is his ability to tie together data & marketing to drive business results.
What I learned talking with Kevin was to let the data drive you to find the best solutions to scale your e-commerce business.
This episode is for anyone wants to improve how they use data to drive results for their e-commerce business.
In one word this episode is all about DATA.
This episode's worth a listen because this guest eats, sleeps & breathes DATA and has worked with e-commerce brands that have generated over a BILLION DOLLARS in sales.
Show Links
https://sproutward.com/
Kevin on LinkedIn