In this episode on the Double or Nothing podcast, Grant Deken, Senior Vice President of Marketing at Elastic Path, unpacks his expertise with building effective, high-converting landing pages. He emphasizes the value of building community to enhance brand loyalty which creates a strong feedback loop with early consumers. Listeners will learn new questions to ask themselves when strategizing for unique marketing funnels. Let's jump in as we go Double or Nothing with Grant Deken from Elastic Path.
Grant's entrepreneurial journey began as a paperboy. He saw that the ads were the true business strategy of newspaper organizations. This sparked the idea that he could also assist small firms with advertising. Grant began cold calling with the assistance of his father and learned the great business lesson of what it's like to get a number of "no's" but when you finally land on that "yes" - it's the magical word and it's all you need to get started.
Key Takeaways
What inspired me about Grant is a fantastic team member who brings the team together and actually cares about the project's success.
What I learned talking with Grant, he is a consummate professional, a subject matter master, and a genuine kind man.
This episode is for anyone who is capable of taking the lead, organizing, and implementing initiatives in a timely and effective manner.
In one word this episode is Inspiring.
This episode's worth a listen because of the enthusiasm and attention to detail that he devotes to each job, everything he touches turns to gold.
Show Links